Children's Hospital of Richmond at VCU needed help securing donations to build their new Children's Tower, a state-of-the-art hospital for pediatric emergency, trauma, and inpatient care.

We worked on creating ads that spoke to the level of care families can expect from Children's Tower, why this hospital should be built, and just how important this would be for the children of Richmond, VA and beyond.

The campaign helped CHoR reach their donation goal and open the Children's Tower on schedule in April of 2023, despite setbacks from the Covid pandemic. After Children's Tower launched, we continued to work on spreading awareness to families and securing funding for research, recruitment, and further expansion.