Children's Hospital of Richmond at VCU needed help securing donations to build their new Children's Tower, a state-of-the-art hospital for pediatric emergency, trauma, and inpatient care.

We worked on creating ads that spoke to the level of care families can expect from Children's Tower, why this hospital should be built, and just how important this would be for the children of Richmond, VA and beyond.

This campaign resulted in over $80M in donations that continue to grow even today, allowing the Children's Tower to successfully launch on time in April of 2023, despite setbacks from the pandemic.

50M+ paid media impressions, 65K+ digital clicks, 19% increase in donors YoY and 18% increase in gifts YoY.

After the successful launch of the Children's Tower, we continued to work with the Children's hospital foundation to support the children's hospital of Richmond at vcu's expansion

I wrote co-branded and sponsored emails for CHoR at VCU and their publishing partners, like Virginia Business.

The campaign is still ongoing, but Children's Hospital Foundation is meeting their donation goals so that the Children's Hospital of Richmond at VCU can meet the needs of today's kids, and tomorrow's.