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Live Deeper.
Live Deeper.
For some, a boat is just a boat. But those who know better know that it is a path to creating a deeper level of experience and connections on the water.
For some, a boat is just a boat. But those who know better know that it is a path to creating a deeper level of experience and connections on the water.
This project meant I had to really dig deep into the mind of a Yellowfin boater, so I could understand the audience we were talking to. What does it mean to live deeper? And how do we convey this lifestyle to those curious about it?
This project meant I had to really dig deep into the mind of a Yellowfin boater, so I could understand the audience we were talking to. What does it mean to live deeper? And how do we convey this lifestyle to those curious about it?
We managed almost every executional touchpoint, including social, print, digital, OOH, boat show presence/activations, and remodeling their website and its copy.
We managed almost every executional touchpoint, including social, print, digital, OOH, boat show presence/activations, and remodeling their website and its copy.
My proudest moment here were the print ads I wrote. They were only supposed to select a few, but they liked them all so much they decided to run all of them.
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