Invincible Boats had a mission to prove that their boats are meant for serious boaters.
We were tasked with a multimedia campaign which included print, OOH, SEO optimization/website overhaul, digital/video, social, and boat show presence, including a VR activation I pitched that was filmed with legendary sports fisherman Peter Miller and used at several boat shows that year.
Throughout our campaign, Invincible grew their boat show presence, increased boat sales, and opened a new production facility in the Yucatán Peninsula.