roughly 3% of Americans who can donate blood do so. Post-covid, donation sites saw a staggering decline in Young adult donors at a time when blood was already in critical need.

 So we created a campaign that gamified blood donations to help get younger donors to get their blood back in the game.

I created the idea to gamify our youth campaign for NYBCe. Video games are a great way to connect to younger audiences, using pixelated nostalgia and a clear CTA to empower them to take action. 

In addition to writing the scripts for these videos, I also wrote lines for merch, social, and print and collaborated with our Senior Art Director and Creative Director to bring these to life.

The result: over 1 million views on Youtube, a feature on AdWeek, and thousands of donation sign-ups from youth donors. It turns out that video games can be fun AND save lives after all, Mom.